This document introduces the 2010 fall officers of the Berkeley Marketing Association (UMA), providing each officer's name, position, academic year, major, one-word description of Berkeley, reasons for joining UMA, and a favorite movie quote. The officers hold various positions including co-presidents, external/internal vice presidents, consulting project managers, co-events directors, co-creative directors, finance director, and media and technology director. They represent a range of academic backgrounds and are involved with UMA for opportunities in marketing, networking, and gaining professional experience.